All the help you need to prepare, search, evaluate, bid, secure and get moved into your next home.


We are buying agentst. We look for homes (and other assets) and seek to acquire them on behalf of our clients. As far as the law is concerned, we are estate agents – we just happen to act for buyers, not sellers. We buy properties between £500,000 and £50m. Some clients just want help looking for a new home, some want help to evaluate a property and to negotiate the best deal. Spending a six figure sum is something most people do on average every seven years.

After 38 years in the business we have bought and sold over 1000 properties.We act for 40 – 50 clients a year, bid on a house every week and buy two or more a month.

According to Rightmove sellers typically accepted around 5% (£11,000) less than their final asking price. Zoopla says that it’s just 3.86% and figures published by Hometrack suggest that a average buyer pays 97% of the asking price.

Over the past decade, on average our clients paid £143,000 (11%) less!

25% of £1m+ homes sold in London in the first half of 2017 were sold ‘off-market’ & up to 40% of the homes we buy aren’t advertised on the internet or in an estate agents window.

Financial Times – June 16 2017

We charge a retainer of £2,400 including VAT and then;- 25% of any saving achieved from the asking price OR 3% (2.5% plus VAT) of the purchase price OR a fixed, up front fee of £12,000 again including VAT. (see ‘fees‘)

Of course many people start off asking too much for their home and a third of sellers currently on the market have reduced their guide price at least once according to the website Be it a £5.5m house in Notting Hill (which completed in March 2019 for less than the asking price and less than the seller paid in 2014!) or a £2.25m home outside Newbury (bought just after the ‘Brexit’ referendum for 10% less) our clients like to pay as little as possible. As sellers wake up to the impact of Google ‘indexing’ their property for ever more and more deals are being done ‘off-market’.

We are not the only buying agents and it’s more important that you have the right advisor than that it necessarily be us. For a brief period of time your buying agent will have a detailed and personal knowledge of your affairs so you must trust them and have confidence in what they are doing and they in you. We are confident that we are at least as good as most firms but are not arrogant enough to think that we can be everyones cup of tea. Our aim is that you have the right advisor for you even if that means you are represented by someone else. These are some of the best that we recommend you consider.

A buying agent can;-

  • Source off-market properties – those available but not advertised on websites or in agents windows.
  • Advise on areas, compare and contrast different places.
  • Research a street, village or town looking at crime, natural threats such as flooding and over-flights by planes.
  • Assess relative value.
  • Will research the motivations of the sellers and look for pressure points like death, debt or divorce.
  • Comment on yield and the potential for capital growth.
  • Negotiate with the seller and their agent. (Not all selling agents are slippery but some certainly are!).
  • Introduce the best mortgage brokers, accountants and wealth managers along with advisors, tradesmen & lawyers.
  • Liaise with solicitors, valuers, surveyors, architects, builders and contractors.
  • Help to make your next move the smoothest and painless experience possible.
You describe the dream, I'll find the home.
You describe the dream, I’ll help you find it.

We look for properties in London and in the country. We review those that we find, provide objective advice on each and discretion for people who would rather not have their private business paraded in public. Estate agents are not brokers trying to mediate between two parties they act for and are paid by one party – the seller!

Sometimes the best advice is 'not' to buy something
Although I don’t get paid for saying it sometimes the best advice is ‘not’ to buy something..

Buying agents are still estate agents in the eyes of the law and as such each must sign up to a redress scheme. Confusingly there are two but this is the one that we have signed up to.

Almost as important to your success in moving will be a good lawyer and perhaps a competent mortgage broker. It is a team effort and we are very happy to recommend individuals who can help you & make it happen.

Financial Times – 23rd March 2018


  1. Henry was a true pleasure to work with throughout my transaction. He is professional with a great communication line and quick responses. I would happily work with Henry every time over many other buying agents. He always puts his clients needs first.

  2. We were referred to Henry by another highly respected buying agent who our friends used to secure their high end property. However since this buying agency didn’t cover the region we were looking at in their portfolio, they recommended that we contact Henry Pryor, who had expertise in this region and believed Henry would be a good resource for our needs. We are very grateful for this recommendation.

    Henry is extremely knowledgeable about the markets, the areas, and the local resources. He was an oasis of calm in our rising state of frustration that we would never find the ‘one’ especially as the country house market has been and continues to be frenetic. He continually walked us through the process and through this process we learnt more about what we needed and what we were willing to compromise on in our list of ‘wants’. He was always gracious even when husband and wife were not on the same page. When we did find the ‘one’ – Henry deftly took charge and was the key to negotiating a successful price between buyer and seller. For us, that was one of the key advantages of using Henry. He was able to take the emotion out of negotiating between a buyer and a seller, which often craters a deal.

    Unless a transaction is very straightforward, if the seller has an agent, the buyer needs an agent to be on an equal footing. Henry is top notch, he works hard on behalf of his clients and will tell you, in his opinion, where the boundaries of a negotiation are. We would not have been able to buy our house without him. Henry is not only recommended and thought of highly amongst his professional peers but also amongst his clientele.

    We cannot recommend Henry highly enough and if we have the need, we would use him again in a heart-beat. Thank you Henry!

  3. Henry Pryor is probably one of the most well known buying agents. When he calls you as a selling agent you know his client means business. During the course of the transaction it was easy to communicate with Henry and my clients concerns were sympathetically handled.. Glad to say we are working together again!

  4. Henry was always communicative and prompt with everything required for a smooth and successful sale! It’s so important in any transaction for all parties to be fully aware of the process and to be available at all times on the end of a phone to discuss any issues or problems that will inevitably arise . Having a buying agent definitely facilitates the above requirements and Henry’s clear, concise and no nonsense approach made the whole process much easier. I would definitely recommend his services to anyone looking to buy!

  5. From a selling agents perspective Henry added hugely to the speed at which his clients exchanged contacts. With Henry working closely with his clients lawyers and survivors he guided his clients team with charm and years of experience allowing a swift purchase in a strong sellers market that was a great result for both buyer and seller.

    David Henderson Head of Office Savills Stow on the Wold.

  6. Henry was a pleasure to work with throughout the transaction, I’ve got multiple buying agents on my radar and no one comes close to the work of the Pryor’s

    I’ve recently started working with Rosie and Kate too, they are great with communication (at any time of the day) and although we are yet to find a suitable property for the new buyers, I have every confidence we’ll be doing many more deals in the future with the Pryor’s

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