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Author Archives: Henry


Top 40 Buying Agents

prime-movers-plaque-henry-pryorI’m flattered to be included in the Prime Resi list of Top 40 Buying Agents they have just published. With reports that a third of buying firms giving up over the past year it is a relief to find so many of friends and colleagues still busy and flying the flag for our side of the business.

You can find the full list here.




More people getting a ‘Quick check’

Earlier this year I added a ‘Quick Check’ service to my more formal buying agency business. Costing clients just £100 (inc VAT) I check a property that someone is thinking of buying to make sure their biggest single purchase isn’t their most expensive. I wasn’t sure if it would take off but I’ve been doing two or three a week. With 100,000 people buying a home each month there may be others who are interested in getting a second opinion.
In a 1500 word report I summarise my views on the suitability of the property for what the buyer is considering, I check the asking price and what I would consider might be a sensible purchase price. I’ll look at the price in an objective, commercial manner checking the likely yield that the property might generate for an cold-hearted investor and therefore what he might bid. I look at the marketing history and speak to the estate agent to gauge current interest and what a buyer might have to bid to acquire the property. I provide the kind of report that a professional buyer would want before committing themselves. Having sent the report I then provide a follow up Skype or FaceTime call to answer questions and to help with tactics going forward.
This is no a formal valuation or a survey but the report includes an explanation of which of these may be worth considering and their likely costs. It also includes where to find data on local crime statistics, flooding, schools and the neighbourhood. It’s the kind of advice that you might once have got from your dad. Sadly now that the average age of a first time buyer is approaching 35 many buyers can no longer rely on their dad for such wisdom.
Peace of mind and information that might give the buyer the edge. Tips and advice on the house you are planning to make a home from what it might be worth to how to bid for it. All for £100.
“98% of sellers employ an agent to represent them when they are selling but most buyers will go up against the professional to try to buy something they have already fallen in love with. It’s usually their biggest purchase and they proceed with only the information that the seller or the sellers estate agent have provided. Having bought and sold over 1000 properties in my career I wanted to share some of the tricks and tips I rely on when advising clients on their purchase of multi-million pound homes as part of my more formal bespoke buying agency business.
Some of those who have used the service have left some generous feedback;-
Jon said “Our revised offer was accepted, and was quite a bit lower than it might have been if we had not talked to Henry. Money well spent.
Elizabeth said “Thanks, Henry. You saved me making a big mistake.
One comment sums up the service. It came from James who said “His comprehensive report, turned around in less than a day, armed us ready for the negotiating table and ultimately stopped us from making an expensive mistake on what we thought was our dream first home.

Market stats that may surprise you.

A couple of statistics out this week may surprise you but may give frustrated buyers some optimism.

  1. Half of all homes for sale fail to sell. You won’t find many estate agents admitting this and of course each will claim that their own statistics are much better. There are some regional differences inevitably but there are around 650,000 homes in total for sale today across the UK. 97,600 sold last month according to HMRC and another 146,000 came on to the market. So, over the next year at the present rates of sale and resupply around 1.2m will sell from the total 650k plus 1.75m new listings that come onto the market. 1.2m out of 2.4m. In fact, leave your home for sale for the next 12 months and you have just a 48% chance of it selling – statistically.
  2. screen-shot-2016-09-29-at-08-51-1920% of homes currently for sale have been on the market for over 6 months. So said Rightmove in reply to a tweet I posted earlier this week asking them and Zoopla if they knew. That’s about 130,000 properties that have been languishing over-priced, poorly marketed or with some ghastly problem the agent or the owner can’t face. Time to sober up, listen to advice, consider a new selling agent perhaps or indeed withdrawing the property for the time being. These listings are a waste of everyones time.
  3. In London there are over 13,700 homes for sale asking more than £1m. But last month only 278 sold! Leave you posh London property on the market until this time next year and the chances of it selling look like being just 26%! Worth remembering when the snooty selling agent sneers at your offer!
  4. Typical agent sells just 8 of their 41 instructions each month. The estate agent trade body publish data each month on their members numbers and said that in July the typical estate agency has 287 buyers registered, 41 homes for sale & number of sales agreed per branch on average was just 8.
  5. 28% of sales are to first time buyers according to NAEA.
  6. 76% of homes sold for lest than the original guide price according to estate agents. Rightmove say that the average discount is 4%. (Not wishing to blow my own trumpet but over the past two years my clients paid closer to 12% less!)
  7. I don’t have the data to prove this but anacdotally I suspect that a quarter of homes for sale have not had a single viewer.

So don’t be despondent. You may be told that the market is ‘stable’, that “prices are rising” and that you’ll be bloody lucky to be able to find let alone afford what you say you want but the reality is that most sellers would be thrilled if you wanted to view their property let alone make them an offer. Most estate agents end each month with 33 unhappy clients and 279 frustrated buyers still looking for a new home. Don’t be embarrassed to go and see something even if you don’t think it is quite right. Many agents would be glad of the novelty of arranging a viewing!

Remember, the buyer decides what a property is worth, the seller decides if it’s enough!



Are we all agreed – we’ve seen the peak of the current market?

Using articles by Anna White, Prudence Ivey, and James Pickford and quotes from Lonres and Savills I have tried to look back at the faltering market of the past two years and at the impact of the Brexit vote.

Produced using Apple’s Keynote software







Market update – Sept 2016


Calling the top back in 2007

Back in 2007 I explained to the FT that after years of rising house prices I felt that the market had peaked. Professional colleagues like those at RICS dismissed the suggestion little knowing that we were about to live through the most frightening economic time in decades. If you’ve watch The Big Short you’ll have an idea of what part housing in America played in the Credit Crunch – in some parts of the world house prices would plummet. A decade later and some (like Ireland) are still 50% below their pre-crash levels.

In the UK prices in London have roared ahead whilst other parts have seen only modest gains. Fuelled by Quantitive Easing and cheap credit asset prices have ballooned but for some time I have been warning that once again we may have reached the next peak. I even took to the FT again to air my concerns back in 2014!

This week the boffins in Savills research department echoed my comments made earlier in the Spring and rightly garnered a lot of coverage as a result.
screen-shot-2016-09-25-at-11-02-15Just after the Referendum they weren’t quite so certain but more and more people are starting to recognise that the changes made to transaction costs and to some holding costs have decimated the upper end of the market and there are signs that it is infecting the lower levels too. The ‘Brexit’ vote has compounded the problems created by George Osborne unsettling many potential buyers and leaving many sellers unsure whether now is the right time to try and sell. Supply of available property is low and only half of what is available is actually selling.

Look at the surprisingly honest statistics published by an estate agency lobby group. According to @naea_uk in July the typical estate agency has 298 buyers registered (35% lower than in July last year), 38 homes for sale & admitted that the number of sales agreed per branch on average was just 8! That means that at the end of the month there are 30 unhappy clients and 290 unsatisfied buyers. No wonder the ‘profession’ has such a bad image. Oh, and 80% of the homes sold for lest than the original guide price!


“The top end of the London market was fundamentally compromised by government interference in transaction costs for those spending over £1m. Brexit compounds that; it’s not responsible for it.” says Pryor.

In my view London and the top end was due a correction. With 15% pa inflation the average home in the capital was appreciating at the rate of over £50k a year. Most owners were better off sitting in their property rather than going out to work! However, the impact of Osborne’s increases to Stamp Duty Land Tax and the introduction of the extra 3% payable by second home owners has kneed the top end of the market in the basement with transaction down 50% in some places and prices now even falling in prime Kensington & Chelsea!

I started warning about the shortage of property for sale back in 2014. Since then the cost of buying and selling has risen, huge changes have been introduced for those wanting to invest in residential property with higher taxes on both domestic and international buyers. Despite winning a majority last year the Conservatives decided to continue their war on Buy-to-Let landlords and to ignore the plight of anyone who couldn’t afford to buy a home keeping the controversial Help to Buy and Right to Buy policies in place despite the widespread calls to stop pouring fuel on the house price fire. The new Chancellor and the new Housing Minister seem less convinced of the merits of these policies – good for both a stable market and for anyone with a social conscience.


Anna White in the Telegraph – one of the first to report concerns of over-heating in 2014


The eloquent Prudence Ivey

Where next for prices then? Prudence Ivey in the Ham & High reported that even the North London market might be vulnerable and that here prices might slide. The Land Registry published it’s July house price index (not the first post-Brexit survey of the market as some suggested since the completions registered in July will have been agreed in April and May and would have exchanged prior to 23rd June) but we will get a better picture in November on whether the decision to leave the EU will be the final nail in the housing markets coffin.

My own experience has been that there is still a market it’s just different from the one we had before the 23rd June. There’s no doubt that some central London agents are sitting on their window ledges. As before many agents didn’t lay down any fat in the good times and are now feeling the pinch. Some selling agents continue to pump out ‘business as usual’ stories but even the new build evangelists now accept that there are structural issues to contend with.

What next? Well in today’s Telegraph you can see the breadth of opinion. I explain to Anna White that I expect prices in London to fall and within 12 to 18 months the rest of the country to follow. Trump. A General Election. Divorce from Europe… These are all things that on their own would unsettle the market. We have the prospect of all three – in the next two years.

But with uncertainty comes opportunity. For years people sat in their homes congratulating themselves on the increase in value that they felt they were responsible for generating as they lived though an unprecedented period of house price inflation. Owning property literally became a license to print money and many felt that any fool could do it. I’ve met many who prove this to be true. Today it’s much harder. First people are sitting tight, afraid to move. Next some will move and will mis-judge the market.screen-shot-2016-09-25-at-11-25-32 Some will sell cheap and many will pay too much. Now is the time that an expert can make as much as 20% difference. If you hire one of the best (not the cheapest!) selling agents then they can get you 10% more than the average. Hire a decent buying agent and they can get as much as 10% off the asking price. Two weeks after the Referendum I helped a client to buy a home in Notting Hill for 9% less than he was offered the same property on 23rd June!

Most buyers need an asking price to know what to bid. Many selling agents know that a high ‘valuation’ and a low fee will get more business. In reality the best sales start with a realistic guide price that drives interest and often a premium price. Likewise an over-ambitious price leaves a seller wounded and vulnerable to an well-advised buyer who without competition may pick up a bargain. With so much contrary news and opinion around I don’t think I’ve ever seen a better time to buy. Not that prices are on the floor but there are so many genuine reasons to justify an aggressive if cheeky offer. 2016 is turning into a buyers market.




2 hours of live radio .. from Umbria .. on LuciLive?

My holiday in Italy this year was not exactly what I had booked. We now make our annual pilgrimage to Umbria staying for as long as we can in an area we now know well and that is starting to know us. We’re very fortunate. This year was not a complete break with invitations as in previous years to do live interviews with the Today Program and BBC 5 Live but there were two new developments which other small business owners keen to keep in touch may find helpful to know about.

The first is that we were in Umbria on the 24th June. 10km east of us at 0330 a 6.2 earthquake woke us and caused significant damage to homes and injured many. Sadly we now know nearly 300 died that night.


Being that close meant that a number of radio stations wanted first hand accounts which I could give using the LuciLive App on my iPad, a mic, a neat adapter and Apples early earbuds (the ones minus the mic on the wires). Connected to 4G or to local wifi this connected me via ‘Traffic’ at New Broadcasting House to network and regional news. Had I had a laptop running Chrome then I might have preferred IPDTL but I had an iPad and iPhone. It all worked and worked well.

img_1186What was more challenging given Luci’s reputation for dropping out mid-interview was the 2 hour booking that BBC’s ‘General News Service’ or GNS made for the following week. Many producers and a lot of reporters have experienced the App dropping out just as they go on air and understandably some producers simply won’t do interviews using these kinds of VOiP tools. I sought advice (or commiserations!) from the MoJo guru who is Nick Garnett who said encouraging things but I’m sure thought I was bonkers. Still, the morning came and I was connected (via the much more forgiving Luci Studio at NBH) to GNS.

Two hours and 4 minutes later I was still connected and I’d spoken to thirteen local BBC radio stations.

As Betty Redondo at GNS said “we connect with reporters in war zones via LuciLive so I think it will work for you Henry”. She was right and as I Tweeted my relief afterwards it was great to have proved that the App, the basic kit I’d brought with me did what was required.


The view east towards the centre of the earthquake that hit on 24th August 2016